The Importance of Human Consciousness in Marketing Strategies In today’s fast-paced business world, marketing strategies are more complex and sophisticated than ever. With the advent of technology, artificial intelligence (AI) has become a popular tool for companies to improve their marketing efforts. However, AI has its limits and cannot replace the value that human consciousness brings to marketing strategies. In…
In our case, Strategic Creativity refers to the use of innovative thinking and idea generation in the development of a company’s marketing, branding, and advertising strategies. In the context of a b2b integrated solutions and services company, strategic creativity involves combining creativity and strategic thinking to develop solutions that effectively address the needs of business clients. The role of strategic…