Business Development and Strategy Director
Brief info

A seasoned professional with over 20 years of experience in business development and strategy, proven track record in the fields of marketing, branding, and advertising, corporate wellness and wellbeing, and business development. His expertise includes providing a range of B2B services that are strongly connected to each other and can be combined to provide a complete and efficient solution, saving clients the hassle of working with multiple vendors.

He has held various leadership roles in several companies and he has also managed several businesses in the fields of marketing and advertising services, sports and fitness, physical and online sales, market research and consulting, and IT.

Business Development and Strategy Director
CWC Romania
2017 – Present

Our services include Marketing, Branding & Advertising, On-Site Corporate Wellness & Wellbeing Programs and Business Planning & Strategy.

✅ Marketing, Branding & Advertising
These are key business functions that work together to promote products and services to potential customers, building brand awareness and driving sales, as they help increase visibility and revenue for a business.

✅ Corporate Wellness & Well-being
Our on-site corporate wellness and wellbeing programs are part of the employer’s fringe benefits package offered to employees to improve productivity, work-life balance and overall satisfaction.

✅ Business Planning & Strategy
This involves creating a roadmap for a company’s future direction and goals, including the development of a business plan and developing plans and tactics to achieve the business’s goals and objectives.
Multiple B2B services with strong connections to each other that can be combined to provide a complete and efficient solution, eliminating the need to work with multiple vendors and allowing the client to focus on his own businesses.

Business Development and Strategy Director
Mar 2011 – Present

Wellzone® is a B2B corporate wellness & wellbeing company, headquartered in Bucharest, that targets exclusively the corporate area, being an indispensable solution in completing the benefits package offered to employees, through on-site wellness & well-being activities.

Through, company employees can access, absolutely free of charge, wellness programs such as Body Weight Management, Chair Massage, Preventive Gymnastics, Sports Courses, etc.

Managing Partner
Oct 2018 – Sept 2022

One of the most important players in the alcoholic beverages and coffee market.
Licensed liquor distributor with multiple sales channels, including a network of brick-and-mortar stores, an online store, and event liquor distribution.

Distributor and importer of the most famous brands of coffee, tea and related products, from the most famous producers around the world.

Managing Partner
New Fit Way
Ian 2014 – Aug 2018

The largest sports center in Sector 5, Bucharest. It includes a large fitness gym equipped with state-of-the-art professional equipment, two spaces for aerobics and cycling, a spacious sauna in each changing cabin, a well-equipped massage salon, a horizontal solarium, a permanent hair removal and skin rejuvenation salon by radio frequency and a resting room and a space for relaxation and rest.

Managing Partner
Active Expert Management Consulting
Oct 2013 – Apr 2016

Company that includes in its structure several brands focused mainly on activities in the field of online sales (online store network selling textile items) and sports activities (organization of sports events, marketing consultancy and management of companies active in the sports field) , import and distribution of sports equipment).

The only importer and distributor of Salter Fitness sports equipment in Romania.

Managing Partner
Hyper Media
Nov 2003 – Nov 2011

BTL company that provides field marketing services, such as merchandising and promotion services, point of purchase representation, sales support services. We also provide additional services such as consultancy, project management, market studies, promotional items and displays.

Starting 2010 we developed a new department: Online Marketing and Creative Design.

Managing Partner
Comunique Expert Solutions
Feb 2010 – Mar 2011

“Comunique Expert Solutions” was founded in 2010 with the desire to offer services in business communication, trainings, workshops, seminars on specific business and financial topics, consultancy services on scientific events organization and corporate events.

Managing Partner
IT Expert Consulting
2001 – 2003

National distribution through our own computer equipment (IT) and complementary equipment stores network covering Bucharest, Prahova and Argeș.